Seth Born and his wife, Jaime, founded Born Counseling and Consulting with a shared vision of creating a space for high-quality, comprehensive behavioral health services. Drawing on their decades of experience, they have grown BCC into a trusted provider for high-performing, high-achieving individuals and their families. Seth brings his extensive background in recovery and business to his leadership of BCC’s consulting division, specializing in intervention, case management, and coaching to help individuals navigate recovery, personal growth, and lasting fulfillment.

Beyond individual services, Seth applies the same compassionate approach to helping organizations and corporate teams find their true north. Grounded in honest communication, openness, and a willingness to do the work, his consulting services include fractional CMO and business development representation opportunities designed to support organizational growth and success. Through decades of relationship building, Seth has also developed a nationwide network of trusted professionals and resources, providing clients with access to additional support services when needed. Throughout his work, he remains committed to a professional yet approachable experience that prioritizes confidentiality, discretion, and an environment where clients feel comfortable and supported.

Outside of his work helping others, Seth enjoys spending time with his wife and three children, traveling, coaching youth sports, and cheering on his beloved Wisconsin sports teams, the Green Bay Packers and Milwaukee Brewers.